CLIENT
World Justice Project
PROJECT
World Justice Forum 2025 Branding Campaign
RANGE OF WORK
Strategy | Creative Direction | Art Direction
Graphic design by Raquel Medina. Motion graphics by Irene Heras and Raquel Medina.
As the premier global event on the rule of law, the 2025 World Justice Forum will convene thought leaders, policymakers, and advocates to drive action on today’s most urgent justice and governance challenges. To build anticipation and deepen engagement, I’m leading the development of a strategic branding campaign that delivers a bold, cohesive presence across digital and print platforms.
The campaign introduces a strong visual identity, integrated across a dedicated landing page, social media graphics, and promotional videos that spotlight key themes and speakers. Infographics and motion graphics simplify complex legal and policy topics, making them accessible to a broader audience.
As Creative Director, I led the design concept and oversaw the execution of visual assets—guiding designer Raquel Medina in expanding and refining the brand system. I also directed motion designer Irene Heras, providing creative direction and storyboarding guidance to shape an animation style that brought our messaging to life.
To accelerate production and enhance output, I strategically integrated AI tools into our workflow, using generative software to rapidly prototype and iterate on motion graphics for social media. This allowed us to maintain both quality and efficiency under tight timelines.
I’m also supporting event production—designing on-site visuals and activation points that create a dynamic, immersive experience. From large-scale installations to interactive touchpoints, every element is designed to reinforce the Forum’s message and elevate audience engagement.
By creating a consistent and impactful creative strategy across all touchpoints, this campaign positions the World Justice Forum 2025 as a catalyst for global dialogue and action on justice and the rule of law.
The Anthony Lewis Prize for Exceptional Rule of Law Journalism will be a key moment within the 2025 World Justice Forum, honoring journalists whose work has significantly advanced public understanding of justice and the rule of law. As part of the Forum’s programming, this prestigious award ceremony will highlight the critical role of investigative reporting in holding power to account and promoting legal transparency. To elevate the prize’s visibility, I am developing a cohesive visual campaign, including branded event graphics, promotional materials, and motion visuals that align with the overall Forum branding. This section of my portfolio showcases key creative assets from the campaign, illustrating how design and storytelling come together to enhance the impact of the Anthony Lewis Prize within the global conversation on justice.
