BLACK TIE & DENIM

RANGE OF WORK
Strategy | Creative Direction | Art Direction | Graphic Design

The 2023 World Justice Project Rule of Law Index launch coincided with the 75th anniversary of the Universal Declaration of Human Rights, emphasizing the urgent need to assess and strengthen the rule of law worldwide. To amplify the impact of this milestone report, I led a comprehensive branding campaign that integrated digital, print, and livestream event components.

The WJP Rule of Law digital portal served as the primary hub for accessing rankings, key findings, and interactive data visualizations. A suite of social media assets, including infographics, and shareable quote cards, expanded the report’s reach across global audiences. Promotional videos were developed to highlight key trends and challenges, using data visualizations to make complex data accessible and engaging. At the heart of the campaign was an eye-catching report cover, designed to reflect both the urgency and significance of the findings.

Beyond digital assets, I was also deeply involved in the production of the official launch event, overseeing the visual storytelling and branding elements that framed key discussions. This included designing livestream graphics, presentation materials, and event collateral to ensure a seamless and impactful experience for our virtual audiences. By aligning the Rule of Law Index 2023 with the 75th anniversary of human rights, this campaign positioned the report as a crucial tool for advocacy, policy discussions, and global action on justice and accountability.