CLIENT
World Justice Project
PROJECT
World Justice Forum 2025 Branding Campaign
RANGE OF WORK
Strategy | Creative Direction | Art Direction
Graphic design by Raquel Medina. Motion graphics by Irene Heras and Raquel Medina.
As the premier global event on the rule of law, the 2025 World Justice Forum will bring together thought leaders, policymakers, and advocates to drive action on justice and governance challenges. To build anticipation and maximize engagement, I am developing a strategic branding campaign that ensures a cohesive and impactful presence across digital and print platforms.
The campaign will feature a visually compelling identity, integrated across a dedicated landing page, social media graphics, and promotional videos that highlight key themes and speakers. Infographics and motion graphics will break down complex legal and policy topics, making them accessible to a wider audience. Additionally, I will be assisting in the production of the event, ensuring that visual graphics and activation points throughout the event space create a dynamic and immersive experience for attendees.
From eye-catching installations to interactive elements that encourage engagement, the on-site creative strategy will reinforce key messages and enhance the overall impact of the forum. By crafting a bold and engaging creative strategy across all touchpoints, this campaign aims to position the World Justice Forum 2025 as a catalyst for meaningful dialogue and global action on justice and the rule of law.
The Anthony Lewis Prize for Exceptional Rule of Law Journalism will be a key moment within the 2025 World Justice Forum, honoring journalists whose work has significantly advanced public understanding of justice and the rule of law. As part of the Forum’s programming, this prestigious award ceremony will highlight the critical role of investigative reporting in holding power to account and promoting legal transparency. To elevate the prize’s visibility, I am developing a cohesive visual campaign, including branded event graphics, promotional materials, and motion visuals that align with the overall Forum branding. This section of my portfolio showcases key creative assets from the campaign, illustrating how design and storytelling come together to enhance the impact of the Anthony Lewis Prize within the global conversation on justice.
