BLACK TIE & DENIM

RANGE OF WORK
Strategy | Creative Direction | Art Direction | Graphic Design
Motion graphics by Irene Heras.

For the 2024 World Justice Project (WJP) Index Launch, I led the development of a cohesive and high-impact branding campaign designed to maximize engagement across multiple channels. At the heart of this effort was the Index Portal, a centralized hub providing access to the full report, key insights, and related content.

To extend the reach of the findings, I developed a suite of dynamic social media assets, including animated posts, interactive carousels, and shareable quote cards, ensuring broad digital engagement. The campaign also featured promotional videos that brought the data to life through compelling storytelling, as well as infographics that distilled complex insights into clear, digestible visuals. A standout element of the campaign was the eye-catching report cover, designed to strike the right balance between authority and accessibility while reinforcing WJP’s global leadership in advancing the rule of law.

In addition to the digital campaign, I played a key role in producing the livestream launch event, ensuring a seamless and visually compelling experience for a global audience. This included overseeing event branding, motion graphics, presentation visuals, and digital content integration, all meticulously aligned with the campaign’s creative direction. Through this multi-channel approach, the 2024 WJP Index Launch successfully drove awareness and engagement among policymakers, media, and the broader public, reinforcing the organization's thought leadership and impact.